Established in 2012. Anine Bing has made herself known through her effortlessly cool sell-out wardrobe essentials. Anine Bing shared the story of her brand, creative process and her everyday essentials with Superette.
Hailing from Rotterdam, Rough Studios started as a homeware brand crafting colourful cushions from hand loomed Ikat textiles. From there they launched the oh-so-cool ready-to-wear collection designed for the ultimate Rough Studios girl –– a global traveller with an air of effortless chic and touch of rock ’n' roll.
Anine Bing was launched in 2012 with headquarters in downtown Los Angeles, CA. Inspired by the fusion of Scandinavian heritage and American spirit, Anine Bing offers luxurious staples, wardrobe basics and statement pieces that are current and timeless. Creative director Anine Bing thoughtfully curates each piece in her 'see now buy now' monthly collections where she marries edgy and feminine in a soft-meets-hard design approach.