The idea of collaborating with and building up brands is something that has always been exciting and inspiring for us over the past 17 years. When Superette first started we brought a lot of designers to New Zealand for the first time, some of which have grown alongside Superette and have transformed from tiny boutique brands into household names. Discovering new talent and fresh, exciting brands acts as the bones of Superette International - extending from the store's location to the design brands and experiences provided online and in our flagship store in Newmarket, Auckland


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Superette delivers an extensive and expertly curated selection of fashion and lifestyle offerings. With a wide selection of women’s men’s and kid’s clothes, shoes and accessories as well as stylish homeware ; Superette is your one stop shop for all things exciting, desirable and unique. With new deliveries every week there’s always a reason to pop in to our stores or check out what’s new online. 

Stocking the best of New Zealand brands as well as a diverse range of quality international brands you’ll find everything you need for your wardrobe and your home — from designer dresses, tops and jeans to the latest range of sneakers and sunglasses from international brands, Superette have you covered. Superette — #doepicshit

We got an app yo!

Download the free Superette App for iPhone now


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